Ron Gold was a Wall Street executive who has been through quite a lot and when he and a friend were riding bicycles together and were hit by someone who had fallen asleep at the wheel, it was going to be many months working toward recovery. For Ron Gold, though, recovery meant spending the rest of his life in a wheelchair.
He discovered some things about home care support during this experience he had no clue about previously, most notably, according to him, that there were serious issues in finding quality caregivers.
He believed most people would do anything they could to avoid home care agencies because of a lack of quality caregivers. In his estimation, when agencies are charging $25 per hour for services, but only paying their caregivers $9-10 per hour, he believes this is one reason quality providers don’t want to work within the industry.
While there are glaring issues with this assessment (not to mention that it is an exaggerated overgeneralization), it does highlight common misconceptions among those who may need some type of in home care support.
As a result of this experience, Ron Gold established LeanOnWe, a service that helps connect those who need home care services with providers in their area. It’s a matching service that is similar to a dating site or any number of sitter websites.
According to David K. Williams, in the blog he wrote, How Entrepreneur Ron Gold Intends To Cure America’s Home Healthcare, and published by Forbes:
“Beyond an agency assignment, LeanOnWe’s model helps families review the hard and the soft skills of the providers, including their experience, their personalities and their interests. “If your mother fell and had a hip replacement, perhaps, and needs somebody who speaks Italian, is comfortable with a couple of cats in the house and is able to drive, we want to vet that out,” he says. “These cultural things are very important.” Instead of an agency, LeanOnWe is working to provide a “managed marketplace.”
There’s no note about quality control, ensuring safety, and making sure the caregiver who signs up to provide care will be honest, safe, or experienced. It essentially removes the ‘middleman’ of this contract, and may also take away security measures, quality control, training, and other essential factors that make a world of difference for those whose loved ones may be struggling with their health, physical capabilities, or age.