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Capitalizing on an Opportunity Can Provide More Home Care Options for Seniors

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Capitalizing on an Opportunity Can Provide More Home Care Options for SeniorsWhere some people see trouble, others see opportunity. It’s been well discussed in recent years in the media and the home care sector that this industry will be the number one job creator for quite some time due to an increase in demand, but as the federal government, through CMS (Center for Medicare and Medicaid Services) has been trimming reimbursement rates for these services, it has caused many small, independent agencies to shut down or sell out to larger conglomerates.

With profit margins thinning, it has already led to some speculation that the men and women who need these support services most might not get the optimal level of care in the future. Some who may need full-time care might only be eligible for 20 hours a week, for example. Still, where some see trouble, people like Ronald Scasny, an insurance executive, sees opportunity.

The Biz Times (Milwaukee Business News) reported in the blog, Caring with Honor launches to provide in-home senior care, written by Molly Dill:

“Scasny previously owned three Comfort Keepers franchises, which also provides in-home senior care. He also was president of West Allis-based Medicaid managed care organization Abri Health Plan Inc., which was acquired by Molina Healthcare Inc. in 2010. Scasny currently is president of Milwaukee-based Scas Management Group LLC, which offers backroom administrative services to insurance plans, and an owner of Brookfield-based Trilogy Health Insurance, a Medicaid HMO.

He established Caring with Honor because he saw a need in the marketplace.

“You look at 10,000 baby boomers a year retiring and in need of non-medical home care, there’s just such an opportunity there,” Scasny said.”

What Mr. Scasny is doing that’s a bit different, though, than other home care companies, is he’s focused on hiring former police officers and military personnel. He does this because he knows many of these men and women retire relatively early and still want to do something, but they often don’t have interest in becoming security guards or bodyguards.

This type of work allows them to continue serving others while offering a level of physical and emotional support to aging and disabled clients that is needed. Caring with Honor is this new endeavor and Scasny recently completed a $210,000 funding round to ensure the first two years of operating costs are covered.

He now has five clients and 17 employees and is aiming to continue growing this business and sees that demand will only increase in the years ahead. It’s an opportunity for business that provides what people need.

Valerie VanBooven, RN BSN, Editor in Chief of HomeCareDaily.com

Editor in Chief of HomeCareDaily.com at LTC Expert Publications
Valerie is a Registered Nurse, Author, and Co-Owner of LTC Expert Publications. Read More at http://www.LTCSocialMark.com

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