As the home care industry becomes one of the leading job creators in the country due to an explosion in demand, thanks in large part to the Baby Boomer generation now retiring, recruiting new aides (caregivers) has become a growing challenge for some agencies. With stagnant wages, slashes to reimbursement rates for these services by Medicaid, and other funding challenges, some companies have struggled to find quality, experienced, and dedicated home care providers as well as visiting nurses.
The entire health care industry is facing a potential shortage of nurses, due to a wide range of reasons, and with more funding at various levels in private clinics and hospitals, these organizations have better recruiting ability to find the best, most dedicated professionals. Home care agencies often can’t compete at that same level.
These issues, combined with the home care sector creating more job openings than any other industry has led to a hiring crisis. Now, it seems, that traditional recruiting measures are no longer enough. Now, one agency at least, has turned to the media as a potential support in finding quality caregivers.
According to ABC13 ‘On Your Side’, in an op-ed, Become a caregiver at Lakeshore Home Health Care Services, Kylie Ambu noted:
“Lakeshore’s home care team includes skilled Registered and Licensed Practical Nurses (RN’S & LPN’s), Competency Evaluated Nursing Assistants (CENA), and Community Living Support (CLS), also known as Home Health Aides (HHAs) allowing them to provide a wide range of care and support to people in the comfort and security of their own home. A 1:1 or 1:2 caregiver-to-patient ratio gives caregivers the opportunity to truly focus on patients wants and needs. There is also 24/7 on-call personnel with RN support to aid in day-to-day questions or concerns.”
While it is an op-ed, the major difference is that where most other companies would need to place an ad in the ‘help wanted’ section of a media publication, this op-ed directly speaks to the community at large and informs of a number of immediate job openings.
Other home care agencies may also be able to capitalize on this method to find qualified and experienced aides and nurses. Many smaller media outlets have struggled in recent years, especially with advertising and circulation. That means these smaller markets may be more open to similar op-ed pieces that can help promote specific businesses, or aid in their effort to fill much-needed job positions. Due to the nature of home care and its benefits to seniors and disabled adults, this could provide options for agencies to reach the general public.