As noted in a recent article, home care agencies are getting a boost in some media outlets around the country. This boost comes in the form of journalism outlets running op-ed pieces that are similar to advertisements, rather then opinion pieces. They promote home care and help boost recruitment of much-needed in home health care aides and visiting nurses. As can be seen in The Journal News, though, this isn’t the only elder care component that’s getting a push, and this recent article appears as a news article of the health section.
As reported by David Robinson for The Journal News in Westchester County, New York, in its blog, 10 questions to ask before choosing a nursing home for your loved one:
“Bedsores, mishandled medication and falls are just some of the safety hazards public health inspectors monitor at New York nursing homes.
But some facilities have the staff, management and policies in place to limit the risk.
What follows are questions to get answered before picking a nursing home.
How long has the nursing director worked there? High staff turnover can be a sign of problems while staff retention and longevity is a good sign.
How many registered nurses work there, and what is the ratio of licensed nurses to certified nursing assistants? Studies show strong positive relationships between registered nurse staffing levels and quality in nursing homes.”
Seeing the growing prevalence of media outlets taking a stand in assisting some facets of various senior care options -whether in the guise of assisting the general public in making the best choices or helping the industry as a whole- shows that there could be great benefit to in home care services in using these media outlets for themselves.
One of the greatest challenges men and women have in finding the optimal level of care and support for themselves or someone whom they care about is determining which one is safest, most beneficial, and that will lead to a higher quality of life.
Even though modern journalism may be a shadow of its former self in the eyes of some, the media itself still holds sway and can be a valuable ally, when used appropriately and effectively. Reaching the general public and raising awareness of the various benefits offered by in home care support is not always easy, and in light of various myths and misconceptions, it can be even more challenging.
This article was focused on nursing homes, but it highlights an important potential for home care agencies; that the media can be a valuable tool to help people see the true benefits home care offers, especially as a better option than nursing home care.
Similar type articles about home care could be a powerful way to inform and educate the general public in every region across the country.