According to the AARP, there are an estimated 44 million family caregivers supporting someone in need, and that’s just in the U.S. alone. Many of these individuals (the vast majority of whom tend to be women) seek out support and help, especially for times when they can’t be there or when they’re overwhelmed with the direct care needs.
It’s at this moment when they tend to seek out home care services, either through agencies or independent caregivers. While agencies are the best alternative, there are those who simply don’t believe it’s affordable and therefore turn to more ‘independent’ resources.
That’s where some of these people struggle, and Kindly Care is a small company that was built with the intention of bridging the gap between finding just any care and finding safe, quality providers.
According to Tech Crunch’s blog, Kindly Care scores $5.4 million to vet and place caregivers, then help families pay them correctly, written by Connie Loizos:
“There are alternatives to family members doing it themselves. For example, there’s no shortage of agencies willing to place a rotating cast of caregivers into the homes of the elderly, though they can be prohibitively expensive for many families. There are also upstarts trying to address the challenge — and opportunity — that an aging American population presents. One startup, Honor, places full-time employees in the homes of seniors with an eye on maintaining a consistent experience for the seniors with whom they work.”
Kindly Care has now received $5.4 million in funding to expand its reach and will now be able to help more families connect with prospective caregivers. Currently, about 100,000 caregivers have signed up on Kindly Care, offering their services, with approximately 20,000 being fully vetted.
The average pay that these caregivers receive is between $15 and $18 per hour and Kindly Care also assists with payroll, tax information, and other resources. As home care agencies continue to strive to provide the best support and services to its client base, and as demand for these services continues to increase, there are going to be new and innovative ideas produced in an effort to connect people in need with caregivers offering their services.
One of the major problems in the past, though, has been not knowing the true history of prospective independent caregivers and Kindly Care and other companies like them are building a way for these workers to be vetted and for families and individuals to have a viable option beyond agency providers.