In regions across the country, home care remains the number one job creator. With the Baby Boomer generation retiring, the demand for home care support services is only going to increase, which means there’s going to remain a growing demand for caregivers, nursing assistants, and visiting nurses.
It’s not just seniors who are the focus of home care support services because individuals dealing with chronic illnesses rely on support, whether full-time, around-the-clock care or intermittent care on certain days of the week. With more and more people being discharged from hospitals after shorter stays (mostly because the federal government is placing increased pressure on hospitals to reduce costs), it is also increasing the pool of prospective clients for home care agencies and other providers.
There is direct evidence of the growth in the home health care industry in the U.S. As reported by WAER, Syracuse University, in the blog, Local Health Org Growing, [H]as New HQ, as Home Health Care [I]s More Important, written by Chris Bolt and Erron Franklin:
“Part of the growth of home-care is related to people with chronic conditions wanting to stay at home. But home medical visits can also shed light on a person’s medical conditions, in some cases more than a doctor’s office or emergency room visit.
“When we go in we can look in their refrigerator; we can see if they’re getting the food they need. We can see if they need to climb stairs to get to their bedroom. We can see those other challenges that really have an impact on the person’s total health.”
[Nascentia Health Vice President of Public Relations Kimberly] Graf adds it’s not just care for elderly or chronic patients; it can include lactation consulting, short-term rehab, end-of-life care, or other health conditions.”
More people prefer to ‘age in place’ or simply stay home as opposed to spending time in a nursing home or other supportive environment, and in order to do that they will often need physical assistance and even emotional support on a regular basis. When family can’t be there because of other obligations (work, family, etc.), home care aides are generally the ones who step up.
Home care agencies have to battle not only negative perceptions among the general public, but must also find new ways to reach an aging population that may not be as invested in social media and other modern digital marketing strategies. Grassroots efforts can often provide valuable resources to help the general public in their communities understand there is help available through quality, dependable home care services.
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