Most people who turn to home care support services have no prior experience with it. In most situations, an adult child, spouse, or other family member begins looking into home care services for a loved one. Without having any prior experience, it can be easy to get turned around, twisted upside down, and have no idea of the proper way to go about this important process.
Hiring the wrong home care aide can lead to a negative circumstance and situation as well as impression. If the general public does not have a great deal of experience with home care support services, even though it is the most significantly growing sector of health care services, it becomes easier to make mistakes.
This is an opportunity for reputable home care agencies to reach out, connect, and provide valuable information and resources to their consumer audience, generally the men and women who live in their community and region.
Simple information provided on websites, through social media, and even local newspapers can help improve the reputation of in-home care support and build brand recognition for the particular agency that provides this information. For example, according to The San Diego Union-Tribune news blog, How to hire a home health-care aide, written by Esther Trattner:
“Home health aides are trained and certified to check their client’s pulse, temperature and breathing, and to help manage medications. They’re not nurses but often work closely with nurses and other medical professionals.
The aides also help with daily living tasks, including bathing, dressing, using the toilet and housekeeping. With a proper personality match, a home health aide can be a great companion for an elderly patient.
Note that these professionals are different from personal care assistants: unlicensed workers who help clients with their housekeeping, meal preparation and other daily tasks.”
This simple article, published in a major newspaper, ultimately provided direct links to certain sources that can help its targeted readers reach out and connect with providers. This is one simple example of how agencies and other providers can utilize the media and other resources to improve information and help the general public gain a more positive impression of in-home care support.
It is going to be a constant need, though, and not a one–time publication for those agencies seeking greater recognition, outreach, and support to their communities. By helping the general public understand the value of hiring through agencies more than independently, it can help limit risk factors and provide more confidence for those who may need direct support in the near future.