There are many businesses that provide people an opportunity to rise up from their past, their struggles, and socioeconomic position in life to be extremely successful. Home care is one of those and, thanks to growing demand, more people are finding the benefit of becoming franchise owners.
Take, for example, Danielle Dyer who started out as a part-time home care provider to become a franchise owner. She began with Right at Home as a part-time caregiver. Starting out with this small Southwest Florida agency 15 years ago eventually led her to own a home care franchise that employs over 220 people.
Over the past five years, the business has grown by more than 20 percent. Part of its success is certainly supply and demand economics within the home care industry as a whole (as it’s growing), but it’s also about business acumen, diligence, and having a true passion for what one does.
There are numerous challenges home care owners face and Danielle Dyer has done so with diligence and a strong business sense. As noted by the Business Observer in its blog, Home health care franchise owner grows up in the business, written by Andrew Warfield:
“Despite the seasonal vagaries of her clientele, [Danielle] Dyer has positioned Right at Home for consistent year-round business by affiliating with players in the growing independent-to-assisted living space, supplying caregivers on both a regular and unscheduled basis in addition to the core business of providing traditional home health care. It was part of the strategy that grew former owner Peggy Baker’s franchise into a multimillion-dollar business.”
Success often begins many years before it arrives, and it involves learning the business, paying attention to the details, and being diligent in one’s efforts. For Danielle, it meant becoming a valuable resource for seniors and disabled clients and their families in the area, even if she wasn’t the one who would ultimately provide their care.
The article went on to note:
“When I started marketing I wanted to know everything and be involved in everything I could,” Dyer says. “That included networking and teaching classes for hospitals and social workers, so I ended up being a resource and that helped me become known in the community. Even if I am not the answer for them, people know I am going to try to get them to the resources they need.”
Home care franchises offer growing numbers of people a business opportunity they might have thought was beyond their grasp. This is one more example of the success people are finding within the home care sector.
Latest posts by Valerie VanBooven, RN BSN, Editor in Chief of HomeCareDaily.com (see all)
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